Zubba, a grape-flavored soda without carbonation from AGA boasting over 35 years in the market, has faced challenges in Mexico due to escalating competition and a lack of brand rejuvenation. This endeavor introduces a revitalized soda experience that challenges conventions and beckons exploration into new flavor territories. Enter Zubba, poised to captivate a fresh generation. The project entails a comprehensive graphic redesign and brand repositioning, pivoting towards a more mature audience, particularly targeting Generation Z.
Brand Strategy / Highlights
New Brand Universes
The brand strategy amalgamates rebellion and exploration, embodying the desired ethos. A new graphic identity preserves the original essence, with a vibrant palette and a succinct message: "Let the Intensity moves you".
This approach aims to communicate Zubba's evolution and superiority.
Brand in action
Client: Aga Centro / Product: Zubba
¡ Gracias por ver ! | Thanks for watching !
¡ Gracias por ver ! | Thanks for watching !
